Swiss Online Publishing accompanies the Facebook site “am Pfingstweidpark” of Mobimo Holding AG on behalf of the Blickwinkel agency. The construction of 143 owner-occupied apartments in “am Pfingstweidpark” in Zurich-West started in summer 2011.
With its exceptional architecture and its variety of apartments, “am Pfingstweidpark” is ideal for the urbane life.

An exceptional project requires communication that goes beyond conventional methods. For this reason, Mobimo aims to use the public relations for its “am Pfingstweidpark” project for the new media as well, in particular within social networks.

With its decision to invest in social media and to test these for its purposes, Mobimo has assumed a pioneering role within the real estate sector. In particular, these measures are intended to establish new customer contacts.

The project “am Pfingstweidpark” appeals mainly to people in the vicinity of Zurich. On account of its outstanding targeting options and its wide range, Facebook was chosen as the main channel.

Among other things, the “am Pfingstweidpark” fanpage was supplemented by a customer-specific welcome page tab. This page is linked to a specially developed content management system and can thus be easily administered using a browser window.

In addition, an appointment-making system was developed, with which fans can invite each other to a viewing appointment. It goes without saying that the ground plans are available on an individually created tab.

To draw the attention of the target group to the project “am Pfingstweidpark” and its fanpage, various Facebook Ads were submitted with the appropriate targeting settings.

Welcome page of the Facebook fanpage for "am Pfingstweidpark"

"am Pfingstweidpark" fanpage with customer-specific content management system