Social shopping is the name of the trend that has now also reached Switzerland. Although it is already widespread and popular in the US, it is still not very well known here. That is now changing with the opening of the first Facebook shop for selected consumer electronics products by the well-known manufacturer DENON.

The Facebook shop covers a wide range of high-quality DENON headphones and appeals to a young target group that attaches a lot of importance to top-quality music sound. The DENON Facebook shop is integrated directly in the Facebook fanpage of DENON, thus making shopping easy within the community. Marcel Bruhin, Product Manager at DKB Consumer Electronics, says: “DENON stands for innovation. With this step we are once more the first and would like to gather experience for new and future communication and marketing channels.”

Swiss Online Publishing has tested various providers of social shop solutions. Finally, the decision went in favour of the Israeli company Zibaba. The solutions offered by Zibaba proved to be feasible and easy to implement. In practice, many Zibaba shops have already been successfully set up abroad. Julian Schweizer, Managing Partner of Swiss Online Publishing, is highly satisfied: “Zibaba is a strong partner who knows how to successfully raise capital with communities. We are really looking forward to the first results and opinions.”

To draw the attention of potential customers to the shop, ads have also been placed in Facebook with appropriate product targeting. Link to the shop: www.facebook.com/denonschweiz